Capital One Bank and Junior Achievement Help Local Students Learn Financial Literacy Skills

Capital One/Junior Achievement Finance Park Teaches Practical Money Skills; Has Served More than 100,000 Students in the United States


Steven Thorpe

Kathy Arnes
Junior Achievement of Greater Baton Rouge

BATON ROUGE (Sept. 27, 2012) – Capital One Financial Corporation and Junior Achievement of Greater Baton Rouge and Acadiana are bringing Capital One/Junior Achievement Finance Park, an innovative mobile financial education program, back to Baton Rouge. The program, which runs Sept. 27 to Nov. 2, will be hosted at Cortana Mall. The program will help thousands of Baton Rouge middle school students learn how to budget and manage money so they can learn and practice effective money-management skills.

Capital One/Junior Achievement Finance Park is a state-of-the-art mobile facility where Baton Rouge middle school-aged students live a fictional life situation, with marital status, children, job and salary. They are then challenged to create and successfully use a budget—making decisions around saving, spending, investing and philanthropic giving. In other words, they are making the financial decisions and trade-offs their families face daily in the real world.

The students’ experience begins with JA Finance Park®, which provides them with four weeks of in-class, teacher-led personal finance instruction. The experience culminates in an exciting visit to Capital One/Junior Achievement Finance Park. The reality-based simulation is key to giving students the opportunity to put their new money-management skills to the test.

“Experiential financial education helps students to understand the short- and long-term impact of educational, financial and life-style decisions,” said Kathy Arnes, President of Junior Achievement of Greater Baton Rouge and Acadiana. “It also prepares students to succeed as adults by teaching them some basic, practical money-management skills which they will need to help them prosper in life.”

“At Capital One, we believe that financial literacy and money management skills are crucial building blocks for economic success. That’s why we invest in financial literacy programs to help put individuals of all ages on the path of fiscal responsibility and economic self-reliance,” said Ric Kearny, Capital One Bank’s Baton Rouge Area President. “Capital One/Junior Achievement Finance Park has a proven track record of engaging students with financial education programs and experiences that are both substantive and fun.”

Since partnering in 2006, Capital One and Junior Achievement have provided financial literacy skills to more than 100,000 students around the country. More than 250 Capital One Bank associates will mentor Baton Rouge students, helping them develop and stick to budgets based on their fictional life situation.

Capital One and Junior Achievement also recently created a virtual version of the program, available for schools in partnership with Junior Achievement, and available online for free to anyone with internet access. To experience JA Finance Park Virtual, visit:

To schedule a tour, or request more information, please contact the Junior Achievement of Greater Baton Rouge and Acadiana offices at (225) 928-7008 or visit


About Junior Achievement of Greater Baton Rouge and Acadiana

Junior Achievement is the world’s largest organization dedicated to giving young people the knowledge and skills they need to own their economic success, plan for their future, and make smart academic and economic choices. JA programs are delivered by corporate and community volunteers, and provide relevant, hands-on experiences that give students from kindergarten through high school knowledge and skills in financial literacy, work readiness and entrepreneurship. Today, JA reaches four million students per year in 123 markets across the United States, with an additional six million students served by operations in 119 other countries worldwide. Visit for more information. Locally, JA reaches 18,000+ students in a ten-parish franchise area.  For more information, visit


About Capital One

Capital One Financial Corporation, headquartered in McLean, Virginia, is a Fortune 500 company with approximately 1,000 branch locations primarily in New York, New Jersey, Texas, Louisiana, Maryland, Virginia, and the District of Columbia. Its subsidiaries, Capital One, N.A. and Capital One Bank (USA), N. A., offer a broad spectrum of financial products and services to consumers, small businesses and commercial clients. We apply the same principles of innovation, collaboration and empowerment in our commitment to our communities across the country that we do in our business. We recognize that helping to build strong and healthy communities – good places to work, good places to do business and good places to raise families – benefits us all and we are proud to support this and other community initiatives.


About Cortana Mall

Cortana Mall ( is a single-level, 1.6 million-square-foot super-regional shopping center located at the intersection of Airline Highway and Florida Boulevard in the heart of Baton Rouge.  Since its opening Aug. 6, 1976, Cortana Mall has enjoyed the distinction of being the predominant shopping center in the 13-parish southern Louisiana area.